SYSTEM AND METHOD FOR USER-BASED DISCOUNT DEAL FORMATION AND ADVERTISING

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United States of America Patent

APP PUB NO 20120316938A1
SERIAL NO

13484259

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Abstract

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A system and method is described where an advertising server targets store coupon advertisements to people carrying wireless devices. In some embodiments the advertisement server tracks the position of several of its subscribed members in an area. The server then computes statistical measures, dynamically generates nearby store discount deals that match subgroups of the members or uses pre-existing deals from nearby stores, and forwards the deal advertisements to the wireless devices of the members. The advertised deals involve one or more items from the same store or multiple items from different stores. The members then use ad-hoc networking to build spontaneous social networks, advertise the deals to nearby shoppers, and get referral rewards. The advertising server also provides a portal shopping network web site where shoppers can search for deals, post their shopping/wish lists and deal referrals, and use forums to discuss products and stores.

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Patent Owner(s)

Patent OwnerAddress
GOLBA LLC67 MARGUERITE DRIVE RANCHO PALOS VERDES CA 90275

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Moshfeghi, Mehran Rancho Palos Verdes, US 182 11063

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