Methods and apparatus for online auctions and market-places utilizing program terms
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United States of America Patent
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Oct 1, 2013
Grant Date -
Dec 20, 2012
app pub date -
Aug 24, 2012
filing date -
Oct 27, 2000
priority date (Note) -
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Abstract
An on-line market-place includes an auction wherein one or more predefined terms, qualities, incentives, or other such indicia (generally, “Program Terms”) are associated with the particular product and/or service which is the subject of the auction. Customers rank or otherwise designate their preference for these Program Terms (e.g., by selecting a “Preferred Program Term”), and the system then partitions the customers into “pools” in accordance with the selected Program Terms. Merchants then compete to obtain that pool of customers by bidding on the Preferred Program Term. Customers may be pooled according to demographic or other customer characteristics (“Characteristic Pooling”), or according to level of commitment to purchase (“Commitment Pooling”).
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