ANALYTICS SYSTEM AND METHOD FOR MONITORING CONSUMER INTERACTION WITH MERCHANT PROMOTIONAL ACTIVITIES
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United States of America Patent
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Issued Date -
Dec 27, 2012
app pub date -
Jun 24, 2011
filing date -
Jun 24, 2011
priority date (Note) -
Abandoned
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Abstract
An analytics system for monitoring consumer interactions with promotional activities provides rapid feedback to merchants engaging in promotional activity to increase consumer traffic, purchases, and knowledge with regard to the merchants' businesses. The analytics system may distribute one or more promotions to consumers electronically. An activity monitor of the analytics system may monitor and collect information regarding consumer interactions or activities surrounding the promotions. For example, the viewing, sharing, or redemption of particular promotions on a consumer's mobile or other device may be collected. This information may then be used to provide feedback to merchants regarding the results, success, or lack thereof of one or more of their promotions.
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