METHOD AND SYSTEM FOR AUTOMATICALLY GENERATING ADVERTISING CREATIVES
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United States of America Patent
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Issued Date -
Jan 10, 2013
app pub date -
Jul 5, 2011
filing date -
Jul 5, 2011
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system and method to automatically generate display text for advertisements. The generated creatives may be distributed in text, banner, email, or other advertising formats through online advertising distribution networks. To generate creatives, the system utilizes a record of the grammatical structure (or “grammar”) of creatives and combinations of two or more words (“N-grams”) to populate each grammar. To generate grammars of creatives, the system analyzes a large set of creatives that have previously been used in advertisements to populate grammar and N-gram datasets. Once the grammar and N-gram datasets are populated with a sufficient number of grammars and N-grams, the system is able to generate new creatives for advertisements. The system populates the selected grammars using N-grams that are obtained from the N-gram dataset in order to form new creatives.
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