Enhancing sales leads with business specific customized statistical propensity models
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United States of America Patent
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Jan 7, 2014
Grant Date -
Mar 14, 2013
app pub date -
Sep 10, 2012
filing date -
Nov 3, 2006
priority date (Note) -
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Abstract
A client transmits one or more lead records to a lead enhancement module that is configured to enhance the received lead records and return enhanced lead records to the client. The lead enhancement module may return a contactability score for each lead record, indicating a likelihood that the individual identified in the lead may be contacted using the contact information provided in the lead record and/or additional contract information located by the lead enhancement module. The lead enhancement module may also receive additional data items associated with leads from one or more data sources. Additionally, statistical models that may be customized for each client may be applied to information associated with lead records in order to determine one or more propensity scores for each of the lead records, where a propensity score indicates a likelihood that an individual will take a particular action, such as purchasing particular goods or services.
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