METHOD AND APPARATUS FOR INTERNET CUSTOMER RETENTION
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United States of America Patent
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Issued Date -
Mar 21, 2013
app pub date -
Sep 14, 2012
filing date -
Mar 13, 2000
priority date (Note) -
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Abstract
A method of dynamically optimizing customer retention for a web marketing site is provided. That method includes specifying a permissible defunct threshold, specifying a range of offers to be included in a set of promotions, determining a probability that a customer will become defunct in a predetermined period of time since the last interaction of that customer with the web site, and providing a promotion to a customer if the probability that the customer will become defunct in the predetermined period of time since the last interaction of that customer with the web site is greater than a predetermined threshold.
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