CATEGORY RECOMMENDATION METHODS AND SYSTEMS
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United States of America Patent
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Issued Date -
Apr 11, 2013
app pub date -
Mar 30, 2012
filing date -
Mar 30, 2011
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Abstract
Methods and systems provide suggestions for additional categories (and also keywords, phrases, etc.), for advertisers and information providers, and publishers, to bid on, based on conditional probabilities. The conditional probabilities are based on consumer conversions at target web sites of advertisers and information providers, associated with a category, keyword, phrase etc. The category suggestions are subject to a further trimming process, before being recommended to the advertisers and information providers, and publishers.
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