SYSTEMS AND METHODS FOR INVISIBLE AREA DETECTION AND CONTEXTUALIZATION

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United States of America Patent

APP PUB NO 20130091415A1
SERIAL NO

13436189

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Abstract

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Where a page has dynamic (DHTML) content that isn't visible to the end-user when the page is first rendered, a client agent of the augmentation system of the present solution detects the visibility status of areas that may become visible after end-user action. The client agent adds event handlers so that upon these areas becoming visible the client agent sends the content data of the invisible areas, now visible, to the server and receive a new set of hooks and adverts to place in the newly visible content.

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Patent Owner(s)

Patent OwnerAddress
VIBRANT MEDIA INC565 5TH AVENUE 15TH FLOOR NEW YORK NY 10017

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Russell, Alistair London, GB 4 60
Stilling, Roy Tarrytown, US 2 15

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