Method and Apparatus for Ad Insertion in Cellular Networks
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United States of America Patent
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Issued Date -
Apr 25, 2013
app pub date -
Mar 5, 2012
filing date -
Sep 6, 2011
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
In one aspect, the present invention comprises a method or methods for introducing ad insertion and ad management into operator networks (Core Network or Radio Access Network), thereby improving ad management capabilities and avoiding the need for the operator to share internal network or UE information with third parties. In one or more embodiments, the contemplated method(s) and supporting apparatuses are applicable to scenarios where the network operator and a third-party ad provider have an agreement and where they do not.
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