Importance

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Abstract

A system and method for providing, in a networked environment, dynamically changing advertisements in response to a user's instant messaging (IM) exchange. An IM interaction module is operably coupled with an advertisement publishing service and an IM service; a message polling module is operably coupled with the IM interaction module; and an advertisement display module is operably coupled with the message polling module and with an IM client interface. The IM client interface includes at least one area for user IM session message text and at least one area for display of one or more advertisements that are provided by the advertisement publishing service based upon the IM session message text content. Method steps include accepting an IM session request, parsing the IM text message content, requesting advertisements based upon the parsed content, and providing the received advertisements to the user's IM client interface for display.

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First Claim