Generating and Presenting Advertisements Based on Context Data for Programmable Search Engines
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United States of America Patent
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app pub date -
Sep 13, 2012
filing date -
Aug 10, 2005
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Abandoned
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Abstract
Context, or user intent, is used for improving targeting of advertisements and for generating competition among advertisers for valuable ad space. Advertisers can bid for placement on search results pages based on combinations of keywords and context categories, or keywords and contexts. Such bids are compared to one another so that appropriate ads can be selected and displayed. By taking context into account, improved ad targeting is accomplished.
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