Goal Tracking and Segmented Marketing Systems and Methods with Network Analysis and Visualization

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20130117037A1
SERIAL NO

13659473

Stats

ATTORNEY / AGENT: (SPONSORED)

Importance

Loading Importance Indicators... loading....

Abstract

See full text

Systems and methods for establishing and studying networks of professionals and how they associate, learn, and behave are disclosed. In methods according to embodiments of the invention, networks of professionals are defined by administering sociometric surveys to a group of professionals, or by culling already available data about the professionals from other data sources. Behavioral data is also imported, and methods and systems according to embodiments of the invention allow behavioral data to be overlaid on network data. Metrics can be calculated indicating the importance of a particular professional based on his or her influence on the behavior of others in his or her network. This network data and other data can then be used to define business goals and objectives, segment a customer base according to user-defined characteristics, deliver targeted marketing interventions, and understand the effects of those interventions.

Loading the Abstract Image... loading....

First Claim

See full text

Family

Loading Family data... loading....

Patent Owner(s)

Patent OwnerAddress
RIVERMARK LLC100 EAST COURT STREET DOYLESTOWN PA 18901

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Eichert, Steven J Telford, US 1 3
Eichert,, JR John H New Hope, US 2 4
Petro, Michael Lower Gwynedd, US 2 3
West, D Bruce New Hope, US 2 4

Cited Art Landscape

Load Citation

Patent Citation Ranking

Forward Cite Landscape

Load Citation