METHOD AND APPARATUS FOR REPLACING AN ADVERTISEMENT

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20130117102A1
SERIAL NO

13810242

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Abstract

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A method and apparatus (100) for replacing an advertisement is described. A negative input regarding a current advertisement is received (step 200). At least one feature of the current advertisement is identified which is hypothezied to have caused the received negative input (step 204). A new advertisement that differs to the current advertisement in respect of the identified at last one feature is selected )step 210). The current advertisement is replaced with the selected new advertisement (step 212).

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Patent Owner(s)

Patent OwnerAddress
S I SV EL SOCIETA ITALIANA PER LO SVILUPPO DELL'ELETTRONICA S P AVIA SESTRIERE 100 NONE (TO) 10060

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Barbieri, Mauro Eindhoven, NL 122 1319
Korst, Johannes Henricus Maria Eindhoven, NL 67 898
Pronk, Serverius Petrus Paulus Eindhoven, NL 63 306

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