Systems and Methods to Summarize Transaction data
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United States of America Patent
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Issued Date -
May 16, 2013
app pub date -
Nov 13, 2012
filing date -
Nov 14, 2011
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A computing apparatus is configured to summarize transaction data via aggregating transactions according to geographical regions (e.g., based on postal codes) for a plurality of merchant categories, normalize the aggregated spending across the merchant categories for each geographical region, rank the regions for each category based on the normalized spending, generate percentile indicators based on the ranking result, and generate spending indices that are proportional to the normalized spending within each category. The spending indices and percentile indicators of a geographical region across the set of merchant categories represent a spending profile of the region. The spending profile is indicative of the spending preferences of the region but does not reveal the actual spending amounts of any individual, family or region. The spending profile can be used in targeted advertising, and in measuring advertisement audience and campaign performance.
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