INDIVIDUAL-LEVEL MODELING
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
N/A
Issued Date -
May 16, 2013
app pub date -
Nov 1, 2012
filing date -
Nov 1, 2011
priority date (Note) -
Published
status (Latency Note)
Importance
Abstract
A method includes collecting individual-level data (for example, survey data) corresponding to each of one or more individuals who has been exposed to advertising for a product or service. A representative sample may be created from the individual-level data. A model may be created based on factors relating to acquisition of the product or service. A response to the advertisements is assessed based on the model. In some embodiments, intermediate measures to sales are included in the model. In some embodiments, the individual-level model is integrated with a historical model.
First Claim
Family
International Classification(s)
Cited Art Landscape
Patent Citation Ranking
Advertisement
Advertisement
Advertisement
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully