INTERACTIVE ADVERTISEMENT

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United States of America Patent

APP PUB NO 20130125156A1
SERIAL NO

13432674

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Interactive advertisement by capturing images from the content, including: enabling an end user device to capture an image on a screen when a user viewing content on the end user device notices product or service which interests the user; receiving and processing the captured image by generating tags of the captured image and category information of the tags; sending the category information to the end user device to display it to the user, wherein the user selects a category from the category information; receiving and processing the selected category and corresponding tags; and obtaining and sending detailed information related to the processed tags to the end user device. Keywords include interactive advertisement.

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Patent Owner(s)

Patent OwnerAddress
SONY CORPORATIONTOKYO
SONY NETWORK ENTERTAINMENT INTERNATIONAL LLC6080 CENTER DRIVE LOS ANGELES CA 90045

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Shah, Palak San Diego, US 3 1

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