COMPUTING EARLY ADOPTERS AND POTENTIAL INFLUENCERS USING TRANSACTIONAL DATA AND NETWORK ANALYSIS

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United States of America Patent

APP PUB NO 20130132158A1
SERIAL NO

13481407

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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The early adopters and potential influencers (EAPI) system, method and computer-readable medium provide a way to identify early adopters and potential influencers. The EAPI system obtains a list of purchases for customers of merchants and/or subscriptions from a transaction tracking system. The EAPI system creates a time-based transaction network, and using a scoring function, the EAPI system determines an early adopter and/or potential influencer ranking among customers in the network. The EAPI system may use one or more customer attributes to determine a customer's influence with respect to different dimensions.

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Patent Owner(s)

Patent OwnerAddress
BYTEDANCE INC12655 WEST JEFFERSON BOULEVARD SIXTH FLOOR SUITE NO 137 LOS ANGELES CA 90066

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Kreft, Sebastian San Francisco, US 9 30
L'HUILLIER, GASTON Cambridge, US 75 311
Larrain, Francisco Palo Alto, US 32 111
MacMillan, Evan Los Altos, US 13 54
Zilleruelo, Ricardo Mountain View, US 16 69

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