Automatic expansion of an advertisement offer inventory

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United States of America Patent

PATENT NO 8635107
APP PUB NO 20130132365A1
SERIAL NO

13153328

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An extensible offer inventory database of offers in a domain is established. Further, an offer ontology is generated based on the extensible offer inventory database. The offer ontology provides an extensible vocabulary that correlates to categories in the offer inventory database. In addition, offers are automatically located. The offers are also semantically analyzed to generate semantic analysis data. Further, user data is obtained. In addition, an optimal offer match is automatically determined based upon the semantic analysis data and the user data.

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Patent Owner(s)

Patent OwnerAddress
ADOBE INC345 PARK AVENUE SAN JOSE CA 95110

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Baum, Geoff Palo Alto, US 8 254
Chang, Walter San Jose, US 51 1942

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