SYSTEMS, METHODS AND ARTICLES TO AUTOMATICALLY EXPOSE AND PLACE MATERIAL IN STREAMS OF PROGRAMMING
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United States of America Patent
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Issued Date -
Jun 6, 2013
app pub date -
Nov 16, 2012
filing date -
Nov 17, 2011
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Content providers or media outlets may provide opportunities to place insertion or replacement material, for example, advertisements, into alternate streams or feeds of programming. A clearinghouse of such for various content providers may be automatically maintained and updated. Entities with insertion or replacement material may reserve, bid on or automatically place insertion or replacement material. An insertion system component may automatically insert material in an alternative feed of programming, for example, automatically replacing locally relevant advertisement in a broadcast with more general or even more specific advertisements in a Web feed of the programming. Organization of the insertions or replacement may be automatically determined based on various criteria.
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