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Abstract

Embodiments provide methods and systems for monitoring consumption of pieces of content. One exemplary embodiment is a method that comprises providing an identification of a piece of content for incorporation into the piece of content. When the piece of content is consumed at a consumption environment (e.g., on a particular instance of a video content player), the identification of the piece of content is extracted and sent to a consumption monitor along with an identification of the consumption environment. This information is used to monitor consumption of the piece of content at the consumption monitor. For example, monitoring consumption may involve counting the number of unique consumption environments in which the piece of content was or is being consumed.

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First Claim