Importance

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Abstract

Systems and methods are disclosed that allow users to choose ads to be delivered while viewing content. In addition, the user can choose ads using a second display, thus not interrupting content viewing on a primary device. In this way, users may receive ads or ads within specific categories of their choosing. Ad choice may also take into account ads previously viewed, user preferences and interests, any purchasing history if available (including where items are merely browsed and not purchased, or where item barcodes are scanned, e.g., by a mobile phone camera), the content item playing during ad choice, previous content items played, interests or preferences determined from a social networking profile, and the like. User data as may be compiled is useful to advertisers and provides significant benefits to users because the ads displayed are highly likely to attract user interest upon playback. User choice provides similar benefits.

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First Claim