LOCATION-BASED ENCODED DATA FOR FACILITATING TARGETED COMMUNICATIONS
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United States of America Patent
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Issued Date -
Jun 27, 2013
app pub date -
Dec 27, 2011
filing date -
Dec 27, 2011
priority date (Note) -
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Abstract
A system and method to facilitate targeted campaign communications on mobile devices. Rather than rely on the GPS functionality of the mobile device, the method is able to determine the location of the mobile device by determining the location of the campaign media that is being scanned. Location information is embedded in encoded data, such as a 2D barcode or an RFID tag, to be placed the campaign media for this purpose. The campaign entity sends campaign data, including location data, to the campaign preparation servers of the barcode campaign service. The location data can be an address indicating where campaign entity plans to place their campaign media, or a location where campaign entity expects a recipient to receive the campaign media through the mail.
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