Importance

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Abstract

A deal manager associates a unique vehicle-offer code or identifier to each vehicle and/or advertisement to be displayed on a vehicle. The unique vehicle-offer code or identifier corresponds to an advertisement on one vehicle such that the vehicle can be uniquely identified. A brief description of the promotional offer and/or the vehicle-offer code may be displayed on the associated vehicle. A consumer may request additional information about the promotion offer through the use of the vehicle-offer code or other identifier. When the consumer receives the additional information, the consumer may have an opportunity to purchase the promotional offer, thereby creating a “conversion.” The identity of the vehicle displaying the brief description of the promotional offer and/or its location may then be determined through the use of the unique vehicle-offer code. The location of the consumer at the time of interest and at the time of conversion may also be determined.

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First Claim