Importance

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Abstract

Various embodiments of the present invention provide systems and methods for determining a personalized fusion score. In certain embodiments, the systems and methods are configured for calculating preliminary fused scores for consumers at least in part by applying a first score fusion technique across the sample of consumer data. Segmentation scores are then calculated based at least in part upon the preliminary fused scores. In those and other embodiments, the segmentation scores enable creation of a plurality of cluster subsets within the sample of consumer data. In certain embodiments cluster subsets are defined at least in part by a particular score mix, while in other embodiments subsets are defined at least in part by respective score fusion techniques that prove optimal for each subset. Further, in various embodiments, application of multiple score fusion techniques across respective cluster subsets provides personalized fusion scores for the consumers in each respective cluster subset.

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First Claim