Multi-Component Advertising Campaigns
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United States of America Patent
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N/A
Issued Date -
Jul 11, 2013
app pub date -
May 18, 2012
filing date -
Jan 9, 2012
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A computerized method, system and computer program product for implementing a multi-component advertising campaign, respectively comprising steps, structure and instructions for defining data representing a multi-component advertising campaign, the data specifying one or more campaign instructions, each of the campaign instructions identifying a multi-component advertisement and targeted digital media having a plurality of advertising opportunities, each advertising component of the multi-component advertisement corresponding to a respective one of the plurality of advertising opportunities; receiving an advertising request from a requesting device during presentation of the targeted digital media; selecting one of the campaign instructions from the multi-component advertising campaign corresponding to the targeted digital media; and transmitting information for inserting the multi-component advertisement identified in the selected campaign instruction into the plurality of advertising opportunities of the targeted digital media.
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Family
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