USING THE SOFTWARE AND HARDWARE CONFIGURATIONS OF A NETWORKED COMPUTER TO INFER THE USER'S DEMOGRAPHIC
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United States of America Patent
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Issued Date -
Jul 25, 2013
app pub date -
Dec 7, 2012
filing date -
Dec 7, 2011
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
System information relating to the hardware and software configuration of a networked client computer is used by a server from which the client computer has requested information to infer demographic characteristics of the user of the client computer. The system information provided to the server gathered from the use of network browser software by the client computer is used by the server to add customized content to the information requested by the client computer. Inferring demographic characteristics of the user involves application of predetermined demographics inference rules stored by the server to the client computer configuration information provided by the client.
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