Interactive marketing system
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Mar 10, 2015
Grant Date -
Aug 15, 2013
app pub date -
Jul 5, 2012
filing date -
Apr 7, 2000
priority date (Note) -
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Abstract
An interactive direct response system combines the use of short text message systems transmitted via GSM-SMS enabled cell phones with a database and website to enable advertisers to view in real time customer responses to a direct response campaign. Customers are invited to respond to a defined advertisement on for example a billboard by responding to a single telephone number associated with the website by sending a text message linked to that particular advertisement, i.e. a single word. A computer receives and analysis the responses and sends an acknowledgement message to the customer.
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