Financial Account Segmentation System
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United States of America Patent
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app pub date -
Apr 1, 2013
filing date -
Sep 3, 2009
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Abandoned
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Abstract
Disclosed is a method and system for optimizing an existing customer financial product account database for a financial institution. A customized product segmentation strategy based at least on the financial product account database identifies opportunities to cross-sell new credit and debit products, and increase the usage of credit and debit products among existing customers.
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