SYSTEM, METHOD AND PROGRAM FOR EMBEDDING IN LINE ADVERTISEMENTS DURING A MULTI-FACTOR AUTHENTICATION SESSION
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United States of America Patent
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Issued Date -
Aug 29, 2013
app pub date -
Feb 27, 2012
filing date -
Feb 27, 2012
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Systems, methods and programs for determining a question posed to a user during a user authentication process are provided. An example of a method for determining the question comprises obtaining user commercial activity, storing the user commercial activity by activity type, generating a set of candidate questions for a user based upon the user commercial activity, each candidate question in the set of candidate questions is associated with a score, selecting one candidate question from the set of the candidate questions based upon a first selection criteria, detecting a vendor placement opportunity in the selected candidate question by analyzing the user commercial activity and adding a vendor name into the selected candidate question based upon the detecting. The user commercial activity can be user purchases of goods and services from corresponding vendors. Lost Opportunities for the placement of an advertisement are detected and recorded.
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