LATE-BINDING OF ADVERTISEMENTS USING RDMA CONNECTIVITY
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United States of America Patent
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app pub date -
Apr 12, 2013
filing date -
Mar 13, 2007
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system and method are provided for inserting customized or personalized advertisements into video content presented to a viewer. In general, the system includes an ad content server and a late-binding ad insertion system serving a number of client devices including a client device of the viewer. Utilizing Remote Direct Memory Access (RDMA), the late-binding ad insertion system obtains customized advertisements for the viewer from the ad content server. The late-binding ad insertion system then provides the video content having the customized advertisements inserted therein to the client device for presentation to the viewer.
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