Importance

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Abstract

A system, apparatus, computer readable media, and method are disclosed for generating analytics on customers of service provider merchants. In an example, a transaction record associated with an account identifier of a customer that purchased a first service from a first merchant may be processed and a service date for the first service may be determined. Other transaction records comprising the account identifier and that satisfy a temporal filter may be identified. Each of the other transaction records may include transaction data associated with at least one of: (1) purchase of another service to be provided within a first predetermined amount of time of the service date, and (2) purchase of a product within a second predetermined amount of time of the service date. A spending profile including information on the first service, the service date, and the transaction data for each of the other transaction records may be generated.

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First Claim