Importance

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Abstract

Certain embodiments of the invention related to a method of receiving and processing trigger zone and geo-trigger content on a computing device. Trigger zones can be relevant to a current geographic position of the computing device and can be characterized by a time-based boundary and one or more requirements to be satisfied to trigger an event. The computing device can evaluate trigger zones to determine if one the one or more requirements are satisfied and trigger an trigger event if confirmed. In some embodiments, a server computer can generate a dwell-time trigger zone based on an amount of time a computing device spends at a geographic location. The dwell time trigger zone can include trigger zone data corresponding to commercial aspects particular to the geographic location. The server computer can be configured to send the trigger zone and trigger zone data to the computing device for processing.

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First Claim