VERIFIED ONLINE IMPRESSIONS
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United States of America Patent
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Issued Date -
Oct 10, 2013
app pub date -
Feb 15, 2013
filing date -
Apr 5, 2012
priority date (Note) -
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Abstract
The present disclosure addresses improvements to online advertising, including improvements that verify, validate, or otherwise confirm that online ad impressions and/or online ad views and the like meet the needs of advertisers. In various embodiments, the data describing online ad impressions and/or online ad views is tested to validate or verify that the data satisfies various criteria defined by or for advertisers, such as demographic, brand safety, visibility, geographic or anti-fraud requirements. The present disclosure also describes improvements in measurements and metrics that describe advertising audiences and effectiveness based on the data describing validated online ad impressions.
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