METHOD AND APPARATUS FOR OPTIMIZING WEB AND MOBILE SELF-SERVE APPS
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United States of America Patent
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Apr 22, 2013
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Apr 24, 2012
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Abstract
An embodiment of the invention takes advantage of the fact that the intuitive power of a self-serve app lies in constant learning. The app must quickly evolve to predict customer needs and provide the right content to the right customer. In an embodiment, Web and mobile self-serve apps are optimized by leveraging the chat data of drop-off customers from each screen of the app. In an embodiment, self-serve drop-off data is combined with chat data, the customer's identity data and Web log data to provide a powerful source for driving the targeting and content optimization of the app.
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