PROCEDURE, APPARATUS, SYSTEM, AND COMPUTER PROGRAM FOR VIDEO ADDRESSABLE ADVERTISING

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United States of America Patent

APP PUB NO 20130305272A1
SERIAL NO

13475683

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Abstract

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A procedure for selecting targeted content, and a computer program, apparatus, and system that operate in accordance with the procedure. The procedure includes monitoring a user's activity in a first type of provided service, and selecting content from a second type of provided service, based on the monitoring. In one example the first type of provided service is a data service, the second type of provided service is a video service, and the user's activity includes web browsing. Also in one example, the content includes advertising content, such as in video form, and such content is selected based on a user interest profile generated based on the user's activity.

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Patent Owner(s)

Patent OwnerAddress
TELECOM HOLDING PARENT LLC338 PIER AVENUE SUITE 4325 HERMOSA BEACH CA 90254

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Fullett, Kenneth D Naperville, US 4 20
Shroff, Pankaj Nashua, US 3 35

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