SPONSORED APPLICATIONS

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20130325594A1
SERIAL NO

13488671

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A computer-implemented method for sponsored applications includes: loading a smart tag with metadata about an application to be downloaded on a user device, said metadata including information about the application that assists an ad server in selecting a targeted advertisement relevant to said application; programming the smart tag to communicate with the ad server requesting service of relevant, targeted ads to the user device based on the metadata once the application is transmitted to the user device and upon each invocation of the application thereafter; and placing the smart tag on the application to be made available for download.

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Patent Owner(s)

Patent OwnerAddress
YAHOO HOLDINGS INC701 FIRST AVENUE SUNNYVALE CA 94089

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Mehta, Satish Union City, US 12 322

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