Importance

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Abstract

This disclosure presents methods, systems, computer-readable media, for directing a communications campaign so as to exploit capabilities and information sources provided by social-networking. The techniques generally involve displaying a, tracking user interactions with the fan page, predicting user responsiveness to various types of communications, and selecting and targeting communications to users in a manner predicted to be most beneficial for the campaign. Users may be provided with an interactive application download which enables user web-browsing activities to be tracked in greater detail, and enables users to be selectively chosen to receive communications from an agent. User behavior is modeled and strategies for communicating with users are continuously evaluated for potential use based on the models.

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First Claim