Importance

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Abstract

Described herein are techniques for presenting content based on eye-tracking information. According to various embodiments, an electronic program guide may be presented on a display screen at a computing device. The electronic program guide may include a plurality of content items for selection. Eye tracking information may be received via an optical sensor at the computing device. The eye tracking information may describe a state of one or both eyes of an individual located proximate to the computing device. The eye tracking information may be capable of being used to identify a first one of the content items on which the eyes are focused. The electronic program guide may be updated to include personalized content items for selection. The personalized content may be selected based on the eye tracking information.

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First Claim