SYSTEMS AND METHODS FOR PLACING ADVERTISEMENTS
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United States of America Patent
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Issued Date -
Dec 26, 2013
app pub date -
Jul 24, 2013
filing date -
Feb 16, 2006
priority date (Note) -
Abandoned
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Abstract
Systems and methods provide techniques for associating advertisements with relevant content on a user interface. A method for placing advertisements on a user interface includes providing a user interface having a plurality of user interface screens, at least some of the plurality of user interface screens containing user-selectable control objects, and determining which of a plurality of advertisements to display on a user interface screen based on at least one of the following criteria: topical relevance, contextual relevance, path relevance and cognitive prominence
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