Importance

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Abstract

A security product display hook assembly comprising a unique form of product display hook providing optimal levels of product security and customer convenience. The display hook has an upper arm and a lower, merchandise supporting arm formed with a back section, an intermediate section and a front section. The intermediate section is of sharply irregular configuration to allow, but inhibit, product removal, while effectively preventing mass product removal often attempted by shoplifters. The front section, which can support a product for display, includes a portion bent at right angles and in a plane at an angle to that of the configuration of the intermediate section, forming a product stop and requiring product removal in a transverse direction to the primary orientation of the hook assembly. A locking device can be mounted on an upper arm of the hook assembly for engagement with the lower arm at various locations.

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First Claim