METHOD AND SYSTEM FOR SCORING THE INFLUENCE OF A SENDER OF CONTENT
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United States of America Patent
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Issued Date -
Jan 2, 2014
app pub date -
Jun 29, 2012
filing date -
Jun 29, 2012
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
An approach for scoring the influence of a user based on the sharing of an advertisement by the user with others is described. An advertising sharing platform determines a forwarding of an advertisement by a first device to a second device associated with a social network of a user of the first device. The advertising sharing platform then generates an influence score of the user of the first device and the user of the second device based on the type of response based on a determined type of response of the user.
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