USING COMMERCIAL SHARE OF WALLET TO COMPILE MARKETING COMPANY LISTS
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United States of America Patent
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Issued Date -
Jan 9, 2014
app pub date -
Feb 7, 2013
filing date -
Oct 24, 2005
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Commercial size of spending wallet (“CSoSW”) is the total business spend of a business including cash but excluding bartered items. Commercial share of wallet (“CSoW”) is the portion of the spending wallet that is captured by a particular financial company. A modeling approach utilizes various data sources to provide outputs that describe a company's spend capacity. Marketing companies that sell lists compile those lists by searching one or more databases for names and/or businesses that match certain criteria. Those marketing companies can use the CSoW/CSoSW modeling approach to show predicted spend and/or revenues for each company on a list. This makes the list more valuable to list buyers.
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