CREDIT SCORE AND SCORECARD DEVELOPMENT

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United States of America Patent

SERIAL NO

13777836

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Abstract

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Share of Wallet (“SOW”) is a modeling approach that utilizes various data sources to provide outputs that describe a consumers spending capability, tradeline history including balance transfers, and balance information. These outputs can be appended to data profiles of customers and prospects and can be utilized to support decisions involving prospecting, new applicant evaluation, and customer management across the lifecycle. The outputs can be used as attributes to consider in developing a credit bureau scorecard.

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Patent Owner(s)

Patent OwnerAddress
EXPERIAN MARKETING SOLUTIONS INC955 AMERICAN LANE SCHUAMBURG IL 60173

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Granger, Angela Irvine, US 38 3294
Kornegay, Adam T Knoxville, US 44 4145
Megdal, Myles G Sands Point, US 37 3196

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