METHOD AND APPARATUS FOR INSERTING ADVERTISING INTO A VIDEO SIGNAL AT A RECEIVING DEVICE NOT HAVING A DIGITAL VIDEO RECORDER (NON-DVR) RECEIVER

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United States of America Patent

APP PUB NO 20140068657A1
SERIAL NO

13598395

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A system and method of operating a non-recordable receiving device comprises a video storage device and a network. The non-DVR receiving device is separate from the video storage device and communicates with the video storage device through the network. The non-DVR receiving device receives a video signal, monitors the television signal for an insert indicator and proximate the insert indicator, communicates an advertisement request signal from the non-DVR receiving device to the video storage device through the network. The video storage device communicates an advertisement to the non-DVR receiving device in response to the advertisement request signal. The non-DVR receiving device displays the advertisement on a display associated with the non-DVR receiving device.

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Patent Owner(s)

Patent OwnerAddress
THE DIRECTV GROUP INC2230 E IMPERIAL HIGHWAY P O BOX 956 EL SEGUNDO CA 90245

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Leminh, Tam T Cypress, US 23 1158

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