SYSTEMS AND METHODS TO PROVIDE OFFERS VIA MULTIPLE MEDIA CHANNELS
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United States of America Patent
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Issued Date -
Mar 13, 2014
app pub date -
Sep 9, 2013
filing date -
Sep 13, 2012
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Abstract
A computing apparatus configured to target the same offer differently to users based on the media channels used to deliver the offer. The offer may include first qualification conditions formulated based on triggering events, such as the current location of a user, the current transaction of the user as being processed by a transaction handler. The offer may further include second qualification conditions not based on such triggering events. When a first set of media channels is used for offer delivery, the first qualification conditions are ignored; and the offer is delivered, via the first set of media channels, to users who satisfy the second qualification conditions. When a second set of media channels is used for offer delivery, the delivery of the offer is limited to users who satisfy both the first qualification conditions and the second qualification conditions.
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