VOLUME BASED, TELEVISION RELATED ADVERTISEMENT TARGETING
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United States of America Patent
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Issued Date -
Mar 13, 2014
app pub date -
Sep 13, 2012
filing date -
Sep 13, 2012
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
The present invention provides techniques that relate to television based advertising and advertisement targeting, such as advertisements presented via Internet TV, IPTV, and television programs streamed over the Internet. Techniques are provided that include monitoring user-initiated changes of volume during a television based advertisement. Based at least in part on such changes, a user's interest level in the advertisement may be assessed. Based at least in part on the assessed interest level, a second advertisement may be targeted to the user.
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Family
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Cited Art Landscape
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