Importance

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Abstract

Systems, programs, non-transitory computer readable media, and methods of providing gift recommendations to a user of a social media website hosted by a social media server are described. For example, the user may grant an administrator server authorization to interface with the social media server such that the administrator server can identify important life events of the user's social media contacts, such as birthdays, anniversaries, weddings, and other events. If a social media contact of the user is determined to have an upcoming life event, then the administrator server generates a post containing (i) an advertisement that invites the user to review gift recommendations, and (ii) a link to a product page of an e-commerce website. Once generated, the post with the advertisement is streamed to a user device where it is displayed to the user in a ticker format along with other social media content.

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First Claim