METHOD AND SYSTEM FOR FORMULATING BIDS FOR INTERNET ADVERTISING USING FORECAST DATA
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United States of America Patent
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Issued Date -
Mar 27, 2014
app pub date -
Sep 27, 2012
filing date -
Sep 27, 2012
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Abandoned
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Abstract
A system and method for formulating a bid on an impression for an Internet advertising campaign using market forecast data are provided. The system and method comprise determining a bid policy using an advertiser goal type, an advertiser payment type, and a budget parameter. Historical impression data pertaining to the advertising campaign is sampled using any applicable sampling technique. The sampled data is used to derive forecast data that predicts the future state of the market. The bid policy and the forecast data are used to derive a spend curve, from which an optimal bid is formulated that results in a proper and efficient allocation of the advertiser's budget.
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