System and method for management of email marketing campaigns

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 10949876
APP PUB NO 20140122246A1
SERIAL NO

13663353

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Abstract

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Systems, programs, non-transitory computer readable mediums, and methods of managing multiple and concurrent online advertising campaigns to eliminate user fatigue are disclosed. In particular, a campaign management server generates multiple target lists of users from a data warehouse for a plurality of pre-defined online advertising campaigns. The users on the target lists are selected to receive electronic communications, such as email or text, containing advertisements based upon target profiles associated with the campaigns as determined by marketing objectives. The advertising campaigns are prioritized such that users on a target list of a higher prioritized campaign are suppressed from lower prioritized campaigns in order to insure that the users receive a predetermined number of electronic communications within a set time frame.

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Patent Owner(s)

Patent OwnerAddress
OVERSTOCK COM INC799 WEST COLISEUM WAY MIDVALE UT 84047

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Breitenbeker, Michael David Salt Lake City, US 2 11
Diaz, Catherine Salt Lake City, US 2 11
Hughes, Jessica Leigh Salt Lake City, US 2 11
Johnson, Bradford Hardy Salt Lake City, US 2 11
Selleneit, Joshua Lloyd Salt Lake City, US 2 11

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