ADVERTISEMENT DELIVERY DEVICE AND ADVERTISEMENT DELIVERY METHOD
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United States of America Patent
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Issued Date -
May 8, 2014
app pub date -
Oct 29, 2013
filing date -
Nov 2, 2012
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Abstract
An advertisement delivery device acquires a value regarding a degree of relevance with content to which advertisement information set to the content is allowed to be delivered when a delivery request of advertisement information to be delivered to content is received, calculates a degree of relevance between the content and the advertisement information, determines whether the calculated degree of relevance is higher than the acquired value regarding the degree of relevance, and delivers the advertisement information as the advertisement information to be delivered to the content when the degree of relevance is determined as being higher than the value regarding the degree of relevance.
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